Founded | 2004 |
---|---|
Founder | Lee Jin-wook |
Headquarters | , |
Area served | Worldwide |
Products | Skin care |
Revenue |
|
Parent | Have & Be Estée Lauder Companies |
Website |
drjart |
Dr. Jart+ ( Korean: 닥터자르트; read simply as Doctor Jart) is a South Korean skin care brand. It was founded in 2004 by Lee Jin-Wook, with consultation from dermatologist Jung Sung-jae. [1]
In 2003, Lee Jin-Wook ( Korean: 이진욱) began research on BB cream. [2] To further develop his product, he reached out to Dr. Jung Sung-jae ( Korean: 정성재), who was testing new treatments for patients with severe skin issues. [3] Lee asked Jung to invest in his product to bring Jung's formulations to a wider audience. [3] The name "Jart" was initially coined as a portmanteau of "Jung" and "art". [2] Jung remains the brand's chief dermatologist. [4]
Dr. Jart+ was in development for three years before being launched into dermatological clinics. [1] It was officially launched for commercial use in December 2004. [2] Dr. Jart+ was first sold through e-commerce sites. [2] Its revenue in 2005 amounted to 500 million won (around $4.725million, in 2005). By 2008, sales had reached seven billion dollars. [2]
In the early days of Dr. Jart+, Lee focused mostly on exporting Dr. Jart+ from Asia, theorizing that the brand's popularity in Asian territories would translate to success in other regions. [5] The brand partnered with the Japanese department store Takashimaya in June 2009 to offer its products at the store's now-defunct Fifth Avenue location. This move made Dr. Jart+ the second Korean brand since Amorepacific to have a presence in New York. [2] It entered the American market in early 2011 in partnership with cosmetics retailer Sephora, offering two BB creams at ten of its then-locations. [5] [6] The brand has since expanded to sell 50 products at Sephora outlets globally. [5]
Dr. Jart+ is composed of nine lines, each focused on a specific ingredient or skin issue:
Dr. Jart+ is considered to be one of the brands that led the Korean beauty wave. [7] It avoids celebrity endorsements in favor of its own animations to communicate a sense of wittiness. [5] In 2018, its branding and packaging was refreshed, starting with its newly created Ceramidin line. [8] [9] [10]
According to Ju Rhyu, a business-to-business consultant, Dr. Jart+ already has a "very clear brand identity" and is therefore keen to downplay the K-beauty angle. [11]
Founded | 2004 |
---|---|
Founder | Lee Jin-wook |
Headquarters | , |
Area served | Worldwide |
Products | Skin care |
Revenue |
|
Parent | Have & Be Estée Lauder Companies |
Website |
drjart |
Dr. Jart+ ( Korean: 닥터자르트; read simply as Doctor Jart) is a South Korean skin care brand. It was founded in 2004 by Lee Jin-Wook, with consultation from dermatologist Jung Sung-jae. [1]
In 2003, Lee Jin-Wook ( Korean: 이진욱) began research on BB cream. [2] To further develop his product, he reached out to Dr. Jung Sung-jae ( Korean: 정성재), who was testing new treatments for patients with severe skin issues. [3] Lee asked Jung to invest in his product to bring Jung's formulations to a wider audience. [3] The name "Jart" was initially coined as a portmanteau of "Jung" and "art". [2] Jung remains the brand's chief dermatologist. [4]
Dr. Jart+ was in development for three years before being launched into dermatological clinics. [1] It was officially launched for commercial use in December 2004. [2] Dr. Jart+ was first sold through e-commerce sites. [2] Its revenue in 2005 amounted to 500 million won (around $4.725million, in 2005). By 2008, sales had reached seven billion dollars. [2]
In the early days of Dr. Jart+, Lee focused mostly on exporting Dr. Jart+ from Asia, theorizing that the brand's popularity in Asian territories would translate to success in other regions. [5] The brand partnered with the Japanese department store Takashimaya in June 2009 to offer its products at the store's now-defunct Fifth Avenue location. This move made Dr. Jart+ the second Korean brand since Amorepacific to have a presence in New York. [2] It entered the American market in early 2011 in partnership with cosmetics retailer Sephora, offering two BB creams at ten of its then-locations. [5] [6] The brand has since expanded to sell 50 products at Sephora outlets globally. [5]
Dr. Jart+ is composed of nine lines, each focused on a specific ingredient or skin issue:
Dr. Jart+ is considered to be one of the brands that led the Korean beauty wave. [7] It avoids celebrity endorsements in favor of its own animations to communicate a sense of wittiness. [5] In 2018, its branding and packaging was refreshed, starting with its newly created Ceramidin line. [8] [9] [10]
According to Ju Rhyu, a business-to-business consultant, Dr. Jart+ already has a "very clear brand identity" and is therefore keen to downplay the K-beauty angle. [11]