Destination image is one of the most popular research topics in the tourism academic literature. [1] For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions. Destination image therefore plays a major role in the competitiveness of travel destinations.
For major reviews on the destination image literature see [2] [3] [4] [5] [6]
Destination image is one of the most popular research topics in the tourism academic literature. [1] For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions. Destination image therefore plays a major role in the competitiveness of travel destinations.
For major reviews on the destination image literature see [2] [3] [4] [5] [6]