Deshnie Govender | |
---|---|
Birth name | Deshnie Govender |
Born | Durban, South Africa | 5 April 1985
Origin | Durban |
Genres | electro house, hip hop |
Occupation(s) |
DJ, songwriter,
actress,
Social media personality,
|
Years active | 2007–present |
Labels | Independent |
Website |
thatdesh |
Deshnie Govender (born 5 April 1985), also known as DJ Roxxi, is a South African Indian creator, influencer, DJ, and record producer. [1] [2] [3]
Govender made her debut in the South African music scene in 2004 as one of the first South African Indian female Djs and producers and went on to win a Global Spin Award in 2011. [1] [4]
Deshnie Govender was born in Isipingo, Durban, South Africa to a family of Indian descent. She spent her childhood in Isipingo and then moved to Amanzimtoti on the South Coast of Durban. [5]
Although Roxxi first planned to embark on a music career straight after high school, she ultimately chose to attend secondary education first, as it was frowned upon in the Indian community for a young girl to become a club DJ. Roxxi enrolled in Natal University to study towards an LL.B. (law) Degree, studying journalism in her second year. [2] Towards the end of 2003, Roxxi dropped out of her course. During this break she discovered her musical talents while working part-time at her mother's nightclub in Amanzimtoti. [5] [6]
During her first year at the University of KwaZulu-Natal, Govender left her LLB studies due to her father's demise and stepped into the family liquor business. [7] Her childhood interest in DJing, particularly remix tracks, found an outlet when her mother bought a nightclub. [7]
After a two-year stint mastering R&B and Bhangra music, her career gained momentum through a radio interview. [7] Her music style evolved from Bhangra to house, to expand to wider audiences. [7]
Following her belief in the power of good music, Govender's popularity grew, and she started headlining some of 5FM's major gigs. [7] Her career peaked in 2009 when she headlined the 5FM Vodacom Durban July after-party and toured with the Rage Fest in Umhlanga, performing alongside notable artists. [7] [8] [9]
In 2009, Govender teamed with Nic Billington to release her debut single "Away". [10] [11] The track features Nic Billington on vocals and was produced by Craig Massiv from Flash Republic fame. [5]
In November 2012, at the first Global Spin Awards held in New York, Govender was recognized as the Best DJ in the Africa category. [12] [8] Global Spin Awards are known as the DJ Grammys. [8]
In 2014, Govender released a new single 'Musica Na Alma' featuring Weza Solange, Lection and Beatmachine. [13]
In 2015, Govender worked with artists Nadia Nakai, Reason, and Yung Swiss to produce the single "Like Whoo". [14]
In 2020 Govender released a podcast, Influence Insider, which was produced by Digi Hype. [15]
Govender transitioned into digital marketing in 2015 and now works for TikTok, heading up marketing for Sub-Saharan Africa. [4] She previously worked as the head of Channel of Influence at ABinBev Draftline. [1]
In 2009, DJ Roxxi decided to embark on a new venture. She teamed up with a longtime friend and fellow artist Nic Billington and penned a track entitled "Away". [16] The track features Nic Billington on vocals and was produced by Craig Massiv of Flash Republic fame. [5]
Deshnie Govender | |
---|---|
Birth name | Deshnie Govender |
Born | Durban, South Africa | 5 April 1985
Origin | Durban |
Genres | electro house, hip hop |
Occupation(s) |
DJ, songwriter,
actress,
Social media personality,
|
Years active | 2007–present |
Labels | Independent |
Website |
thatdesh |
Deshnie Govender (born 5 April 1985), also known as DJ Roxxi, is a South African Indian creator, influencer, DJ, and record producer. [1] [2] [3]
Govender made her debut in the South African music scene in 2004 as one of the first South African Indian female Djs and producers and went on to win a Global Spin Award in 2011. [1] [4]
Deshnie Govender was born in Isipingo, Durban, South Africa to a family of Indian descent. She spent her childhood in Isipingo and then moved to Amanzimtoti on the South Coast of Durban. [5]
Although Roxxi first planned to embark on a music career straight after high school, she ultimately chose to attend secondary education first, as it was frowned upon in the Indian community for a young girl to become a club DJ. Roxxi enrolled in Natal University to study towards an LL.B. (law) Degree, studying journalism in her second year. [2] Towards the end of 2003, Roxxi dropped out of her course. During this break she discovered her musical talents while working part-time at her mother's nightclub in Amanzimtoti. [5] [6]
During her first year at the University of KwaZulu-Natal, Govender left her LLB studies due to her father's demise and stepped into the family liquor business. [7] Her childhood interest in DJing, particularly remix tracks, found an outlet when her mother bought a nightclub. [7]
After a two-year stint mastering R&B and Bhangra music, her career gained momentum through a radio interview. [7] Her music style evolved from Bhangra to house, to expand to wider audiences. [7]
Following her belief in the power of good music, Govender's popularity grew, and she started headlining some of 5FM's major gigs. [7] Her career peaked in 2009 when she headlined the 5FM Vodacom Durban July after-party and toured with the Rage Fest in Umhlanga, performing alongside notable artists. [7] [8] [9]
In 2009, Govender teamed with Nic Billington to release her debut single "Away". [10] [11] The track features Nic Billington on vocals and was produced by Craig Massiv from Flash Republic fame. [5]
In November 2012, at the first Global Spin Awards held in New York, Govender was recognized as the Best DJ in the Africa category. [12] [8] Global Spin Awards are known as the DJ Grammys. [8]
In 2014, Govender released a new single 'Musica Na Alma' featuring Weza Solange, Lection and Beatmachine. [13]
In 2015, Govender worked with artists Nadia Nakai, Reason, and Yung Swiss to produce the single "Like Whoo". [14]
In 2020 Govender released a podcast, Influence Insider, which was produced by Digi Hype. [15]
Govender transitioned into digital marketing in 2015 and now works for TikTok, heading up marketing for Sub-Saharan Africa. [4] She previously worked as the head of Channel of Influence at ABinBev Draftline. [1]
In 2009, DJ Roxxi decided to embark on a new venture. She teamed up with a longtime friend and fellow artist Nic Billington and penned a track entitled "Away". [16] The track features Nic Billington on vocals and was produced by Craig Massiv of Flash Republic fame. [5]