Founded | 2008 |
---|---|
Founder | Faisal & Maliha Ahmed |
Key people | Zahra Ahmed (CEO) |
DL1961 is a global premium denim brand that is carried in hundreds of stores. [1] The brand was founded in 2008 using XFIT LYCRA, [2] a fabric it has patented. [3] XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. [4] The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. [5] [6] The brand has a maternity line. [7]
The company uses renewable energy from solar panels for their factory operations. [8] According to the DL1961 CEO, Zahra Ahmed, [9] the brand is "centered around innovation and technology". [10]
According to Vogue journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles". [11] Chicago Tribune journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging". [12] Glamour journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean". [6]
Founded | 2008 |
---|---|
Founder | Faisal & Maliha Ahmed |
Key people | Zahra Ahmed (CEO) |
DL1961 is a global premium denim brand that is carried in hundreds of stores. [1] The brand was founded in 2008 using XFIT LYCRA, [2] a fabric it has patented. [3] XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. [4] The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. [5] [6] The brand has a maternity line. [7]
The company uses renewable energy from solar panels for their factory operations. [8] According to the DL1961 CEO, Zahra Ahmed, [9] the brand is "centered around innovation and technology". [10]
According to Vogue journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles". [11] Chicago Tribune journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging". [12] Glamour journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean". [6]