Coke Studio Pakistan | |
---|---|
Season 15 | |
Starring | Vocalists |
No. of episodes | 11 |
Release | |
Original network |
|
Original release | April 14, 2024 present | –
Season chronology | |
The fifteenth season of the Pakistani music television series Coke Studio Pakistan began airing on 14 April 2024, and is produced and curated by Xulfi. Maintaining the format of the previous season, this season features 11 original compositions released as individual singles, each accompanied by a dedicated music video. [1] [2]
In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan. [3] This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan. [4] [2] Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner. [5] [6]
In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah. [7] During the season launch, Xulfi said: [8] [9]
This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.
No. overall |
No. in season | Song Title | Artist(s) | Composer(s) | Lyricist(s) | Original release date | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Episode 1 | ||||||||||||
93 | 1 | "Aayi Aayi" | Noman Ali Rajper, Babar Mangi, Marvi, Saiban | Abdullah Siddiqui, Babar Mangi, Noman Ali Rajper & Xulfi | Babar Mangi & Noman Ali Rajper | April 14, 2024[13] | ||||||
The Sindhi song "Aayi Aayi," inspired by the folktale of
Umar Marvi, features vocals by Noman Ali Rajper, Babar Mangi, and Marvi-Saiban.
[10]
Xulfi mixed the track, with
Randy Merrill handling mastering.
Saif Samejo and Zeeshan Ali provided consultation. The video, directed and shot by Awais Gohar, boasts art direction by Sara Vohra, set design by Hashim Ali Design Studios, and costume design by Fatima Butt. Salman Roofi and Nadeem supported with wardrobe. Fariha Afzal and Areeba Naveed served as assistant directors, along with the art team of Zain Yar Jung and Raheel.
[11]
[12] | ||||||||||||
94 | 2 | "2AM" | Star Shah & Zeeshan Ali | Star Shah, Zeeshan Ali & Xulfi | Star Shah, Sarfaraz Safi & Zeeshan Ali | April 21, 2024[15] | ||||||
"2AM" is a
Punjabi song featuring Star Shah and Zeeshan Ali on vocals. The song's narrative and composition involved Star Shah, Zeeshan Ali, and Xulfi, while Star Shah, Sarfaraz Safi, and Zeeshan Ali worked on the lyrics. Aksel Carlson, Thomas, and Xulfi
arranged and produced the music, with additional arrangement by Zyad Tariq. Xulfi mixed the song, and
Mike Bozzi mastered it. Awais Gohar directed the music video, featuring
cinematography by Aamir Mughal,
production design by Hashim Ali Choudhry, costume design and styling by Fatima Butt, wardrobe by Salman Roofi and Nadeem, and
storyboarding by Nakshab Rahman.
[14] | ||||||||||||
95 | 3 | "Maghron La" | Sabri Sisters & Rozeo | Adnan Dhool, Rozeo & Xulfi | Adnan Dhool, Rozeo & Xulfi | April 28, 2024[17] | ||||||
The Punjabi song "Maghron La" features the vocals of the Sabri Sisters and Rozeo. Adnan Dhool and Xulfi crafted the song's narrative, while also co-writing and composing the music alongside Rozeo. Rabi Ahmed consulted on the song, while Xulfi mixed it and Stuart Hawkes mastered the audio. A music video accompanies the release, directed by Murtaza Niaz with cinematography by Aamir Mughal.
Quick Style choreographed and directed the movement, while Hashim Ali served in dual roles as production designer and
art director. Fatima Butt designed and styled the costumes.
[16] | ||||||||||||
Episode 2 | ||||||||||||
96 | 4 | "Harkalay" | REHMA & Zahoor | Curly Ney, Rehma, Xulfi & Zahoor | Abdullah Siddiqui, Hidayat Marwat, Rehma & Zahoor | May 5, 2024[18] | ||||||
97 | 5 | "O Yaara" | Abdul Hannan & Kaavish | Abdul Hannan & Jaffer Zaidi | Abdul Hannan & Jaffer Zaidi | May 12, 2024 | ||||||
98 | 6 | "Chal Chaliye" | Farheen Raza Jaffry & Sajjad Ali | Sajjad Ali, Shabi Ali & Xulfi | Sajjad Ali & Xulfi | May 19, 2024[19] | ||||||
Episode 3 | ||||||||||||
99 | 7 | "Blockbuster" | Faris Shafi, Umair Butt, Gharwi Group | Faris Shafi, Shamroz Butt, Umair Butt & Xulfi | Faris Shafi, Shamroz Butt, Umair Butt & Xulfi | May 25, 2024[20] | ||||||
100 | 8 | "Jhol" | Annural Khalid & Maanu | Maanu & Xulfi | Annural Khalid, Maanu, Wajeeha Badar & Xulfi | June 14, 2024 | ||||||
101 | 9 | "Turri Jandi" | Shazia Manzoor & Hasan Raheem | Xulfi, Abdullah Siddiqui, Hasan Raheem | Adnan Dhool, Hasan Raheem, Xulfi | June 21, 2024 | ||||||
Episode 4 | ||||||||||||
102 | 10 | "Piya Piya Calling" | Kaifi Khalil & Karpe & Amanda Delara | TBA | TBA | June 28, 2024[21] | ||||||
103 | 11 | TBA | TBA | TBA | TBA | July 6, 2024 |
No. overall | Song(s) Title | Artist(s) | Lyricist(s) | Audio Producer | Original release date |
---|---|---|---|---|---|
1 | "2AM Lofi Remix" | Star Shah & Zeeshan Ali | Star Shah, Sarfaraz Safi & Zeeshan Ali | Trosk | May 24, 2024 |
2 | "O Yaara Lofi Remix" | Abdul Hannan & Kaavish | Abdul Hannan & Jaffer Zaidi | Trosk | June 9, 2024 |
3 | "Maghron La Remix" | Sabri Sisters & Rozeo | Adnan Dhool, Rozeo & Xulfi | MEMBA | June 14, 2024 |
In the wake of the Israel–Hamas War, Coca-Cola, the sponsor of the Coke Studio franchise, has faced calls for a boycott. [22] This movement gained significant traction in Pakistan, where there has been a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. [23] Rohail Hyatt, Coke Studio Pakistan's former producer, distanced himself from the current season during the boycott campaign. In a Facebook statement, he clarified his separation from the platform, brand, and show in response to calls for his disassociation. [24] The platform itself has not issued a public statement regarding the boycott or the viewership decline. [25]
The season's music has generated a spectrum of critical and audience reception. [26] [27] While some critics appreciate the retention of Coke Studio's signature style, others find innovation refreshing. [28] [29] Additionally, the platform's shift to a music video format alongside a revised release schedule, implemented last season, has sparked discussions about potential compromises between prioritizing visual aesthetics and preserving the core musical experience. [30] [31] As noted by The Express Tribune, certain music videos, while complementing the songs, occasionally evoked an advertising aesthetic, prompting questions about their ultimate purpose and efficacy. This critique highlighted the ongoing discourse surrounding the interplay between visual elements and their potential to augment or diminish the musical experience. [32] [33]
Coke Studio Pakistan | |
---|---|
Season 15 | |
Starring | Vocalists |
No. of episodes | 11 |
Release | |
Original network |
|
Original release | April 14, 2024 present | –
Season chronology | |
The fifteenth season of the Pakistani music television series Coke Studio Pakistan began airing on 14 April 2024, and is produced and curated by Xulfi. Maintaining the format of the previous season, this season features 11 original compositions released as individual singles, each accompanied by a dedicated music video. [1] [2]
In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan. [3] This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan. [4] [2] Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner. [5] [6]
In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah. [7] During the season launch, Xulfi said: [8] [9]
This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.
No. overall |
No. in season | Song Title | Artist(s) | Composer(s) | Lyricist(s) | Original release date | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Episode 1 | ||||||||||||
93 | 1 | "Aayi Aayi" | Noman Ali Rajper, Babar Mangi, Marvi, Saiban | Abdullah Siddiqui, Babar Mangi, Noman Ali Rajper & Xulfi | Babar Mangi & Noman Ali Rajper | April 14, 2024[13] | ||||||
The Sindhi song "Aayi Aayi," inspired by the folktale of
Umar Marvi, features vocals by Noman Ali Rajper, Babar Mangi, and Marvi-Saiban.
[10]
Xulfi mixed the track, with
Randy Merrill handling mastering.
Saif Samejo and Zeeshan Ali provided consultation. The video, directed and shot by Awais Gohar, boasts art direction by Sara Vohra, set design by Hashim Ali Design Studios, and costume design by Fatima Butt. Salman Roofi and Nadeem supported with wardrobe. Fariha Afzal and Areeba Naveed served as assistant directors, along with the art team of Zain Yar Jung and Raheel.
[11]
[12] | ||||||||||||
94 | 2 | "2AM" | Star Shah & Zeeshan Ali | Star Shah, Zeeshan Ali & Xulfi | Star Shah, Sarfaraz Safi & Zeeshan Ali | April 21, 2024[15] | ||||||
"2AM" is a
Punjabi song featuring Star Shah and Zeeshan Ali on vocals. The song's narrative and composition involved Star Shah, Zeeshan Ali, and Xulfi, while Star Shah, Sarfaraz Safi, and Zeeshan Ali worked on the lyrics. Aksel Carlson, Thomas, and Xulfi
arranged and produced the music, with additional arrangement by Zyad Tariq. Xulfi mixed the song, and
Mike Bozzi mastered it. Awais Gohar directed the music video, featuring
cinematography by Aamir Mughal,
production design by Hashim Ali Choudhry, costume design and styling by Fatima Butt, wardrobe by Salman Roofi and Nadeem, and
storyboarding by Nakshab Rahman.
[14] | ||||||||||||
95 | 3 | "Maghron La" | Sabri Sisters & Rozeo | Adnan Dhool, Rozeo & Xulfi | Adnan Dhool, Rozeo & Xulfi | April 28, 2024[17] | ||||||
The Punjabi song "Maghron La" features the vocals of the Sabri Sisters and Rozeo. Adnan Dhool and Xulfi crafted the song's narrative, while also co-writing and composing the music alongside Rozeo. Rabi Ahmed consulted on the song, while Xulfi mixed it and Stuart Hawkes mastered the audio. A music video accompanies the release, directed by Murtaza Niaz with cinematography by Aamir Mughal.
Quick Style choreographed and directed the movement, while Hashim Ali served in dual roles as production designer and
art director. Fatima Butt designed and styled the costumes.
[16] | ||||||||||||
Episode 2 | ||||||||||||
96 | 4 | "Harkalay" | REHMA & Zahoor | Curly Ney, Rehma, Xulfi & Zahoor | Abdullah Siddiqui, Hidayat Marwat, Rehma & Zahoor | May 5, 2024[18] | ||||||
97 | 5 | "O Yaara" | Abdul Hannan & Kaavish | Abdul Hannan & Jaffer Zaidi | Abdul Hannan & Jaffer Zaidi | May 12, 2024 | ||||||
98 | 6 | "Chal Chaliye" | Farheen Raza Jaffry & Sajjad Ali | Sajjad Ali, Shabi Ali & Xulfi | Sajjad Ali & Xulfi | May 19, 2024[19] | ||||||
Episode 3 | ||||||||||||
99 | 7 | "Blockbuster" | Faris Shafi, Umair Butt, Gharwi Group | Faris Shafi, Shamroz Butt, Umair Butt & Xulfi | Faris Shafi, Shamroz Butt, Umair Butt & Xulfi | May 25, 2024[20] | ||||||
100 | 8 | "Jhol" | Annural Khalid & Maanu | Maanu & Xulfi | Annural Khalid, Maanu, Wajeeha Badar & Xulfi | June 14, 2024 | ||||||
101 | 9 | "Turri Jandi" | Shazia Manzoor & Hasan Raheem | Xulfi, Abdullah Siddiqui, Hasan Raheem | Adnan Dhool, Hasan Raheem, Xulfi | June 21, 2024 | ||||||
Episode 4 | ||||||||||||
102 | 10 | "Piya Piya Calling" | Kaifi Khalil & Karpe & Amanda Delara | TBA | TBA | June 28, 2024[21] | ||||||
103 | 11 | TBA | TBA | TBA | TBA | July 6, 2024 |
No. overall | Song(s) Title | Artist(s) | Lyricist(s) | Audio Producer | Original release date |
---|---|---|---|---|---|
1 | "2AM Lofi Remix" | Star Shah & Zeeshan Ali | Star Shah, Sarfaraz Safi & Zeeshan Ali | Trosk | May 24, 2024 |
2 | "O Yaara Lofi Remix" | Abdul Hannan & Kaavish | Abdul Hannan & Jaffer Zaidi | Trosk | June 9, 2024 |
3 | "Maghron La Remix" | Sabri Sisters & Rozeo | Adnan Dhool, Rozeo & Xulfi | MEMBA | June 14, 2024 |
In the wake of the Israel–Hamas War, Coca-Cola, the sponsor of the Coke Studio franchise, has faced calls for a boycott. [22] This movement gained significant traction in Pakistan, where there has been a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. [23] Rohail Hyatt, Coke Studio Pakistan's former producer, distanced himself from the current season during the boycott campaign. In a Facebook statement, he clarified his separation from the platform, brand, and show in response to calls for his disassociation. [24] The platform itself has not issued a public statement regarding the boycott or the viewership decline. [25]
The season's music has generated a spectrum of critical and audience reception. [26] [27] While some critics appreciate the retention of Coke Studio's signature style, others find innovation refreshing. [28] [29] Additionally, the platform's shift to a music video format alongside a revised release schedule, implemented last season, has sparked discussions about potential compromises between prioritizing visual aesthetics and preserving the core musical experience. [30] [31] As noted by The Express Tribune, certain music videos, while complementing the songs, occasionally evoked an advertising aesthetic, prompting questions about their ultimate purpose and efficacy. This critique highlighted the ongoing discourse surrounding the interplay between visual elements and their potential to augment or diminish the musical experience. [32] [33]