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Civic consumption is a model for social change that leverages shared buying power to reward socially responsible businesses. The model operates by gathering a group of consumers to leverage the group's size in order to expand access to a particular good or service. [1]
The term first appeared in 2013, in a Fast Company article featuring Groundswell co-founder Will Byrne. [2] The model has been used in the clean energy sector by Groundswell. The model has expanded to increasingly include hybrid organizations. [3]
In 2013, Groundswell launched the Civic Consumption Network.
This network includes organizations such as Freelancers Union, First Book, EveryoneOn, and Common Market. [4] In December 2013, with the support of the Ford Foundation, the Rita Allen Foundation, and the Kendeda Fund, Groundswell hosted a national summit to discuss strategies for social change. [5] Notable attendees included Sara Horowitz of the Freelancers Union, Andrew Kassoy of B Lab, and Lewis of the U.S. Green Building Council.
![]() | This article's tone or style may not reflect the
encyclopedic tone used on Wikipedia. (September 2014) |
Civic consumption is a model for social change that leverages shared buying power to reward socially responsible businesses. The model operates by gathering a group of consumers to leverage the group's size in order to expand access to a particular good or service. [1]
The term first appeared in 2013, in a Fast Company article featuring Groundswell co-founder Will Byrne. [2] The model has been used in the clean energy sector by Groundswell. The model has expanded to increasingly include hybrid organizations. [3]
In 2013, Groundswell launched the Civic Consumption Network.
This network includes organizations such as Freelancers Union, First Book, EveryoneOn, and Common Market. [4] In December 2013, with the support of the Ford Foundation, the Rita Allen Foundation, and the Kendeda Fund, Groundswell hosted a national summit to discuss strategies for social change. [5] Notable attendees included Sara Horowitz of the Freelancers Union, Andrew Kassoy of B Lab, and Lewis of the U.S. Green Building Council.