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Cerebos Pacific Limited

Industry	Food products
Founded	1981
Defunct	2018
Fate	Most assets acquired by Kraft Heinz; Health supplements division was moved to Suntory Beverage & Food Asia Pte. Ltd.
Headquarters	Singapore
Area served	Asia-Pacific

Cerebos Pacific Limited (CPL) was a company that sold health supplements, food and coffee products across the Asia-Pacific region. In 2018, Kraft Heinz acquired Cerebos from Japan's Suntory Holdings. ^{[1] [2]}

History

Cerebos Pacific Limited traces its name back to 1892, when George Weddell decided to mix calcium phosphate with salt and invented dry-pouring salt. The brand name ' Cerebos' was derived from ' Ceres' for the Roman goddess of wheat harvest, and 'os' from the French word for 'bone.'^{[ citation needed]}

Cerebos subsequently grew to include a wide range of food products. It acquired Brand & Company in 1959 and later acquired Rank Hovis McDougall (RHM) in 1968.

In 1981, Cerebos Pacific Limited was formed, and in 1982 it acquired all RHM subsidiaries in the Asia-Pacific region. ^[3] Suntory Holdings later purchased RHM shares in Cerebos Pacific Limited in 1990. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory until 2018, when its food and coffee division (including the Cerebos brand name in the Asia-Pacific region) was acquired by the Kraft Heinz Company. Suntory subsequently moved the health supplements division (now under Brand's brand name) to Suntory Beverage & Food Asia Pte. Ltd., and CPL was deregistered from the company register of Singapore. ^[4]

Beginnings (1820s - 1920s)

Eastward expansion (1948 - 1967)

Consolidation and growth (1968 - 1997)

Growth and Kraft Heinz acquisition (1998 - 2018)

Divisions

Health Supplement Division

In Asia, the Health Supplement Division managed Brand's liquid and tablet product ranges for consumers’ health and wellness needs. Other Brain-to-Body Wellness brands include Xu Pei and Hua Tuo. Skin and Beauty Wellness brands. Each of these brands had a wide range of products targeted at different segments. This division was not included in the Kraft Heinz acquisition and instead moved by Suntory to Suntory Beverage & Food Asia Pte. Ltd..

Food & Coffee Division

In Australasia, Cerebos was a sauce, spice and coffee manufacturing organization. Based in Australia, the Food & Coffee Division products included gravies, sauces, pickles, herbs and spices, salt, pepper, food mixes, desserts and toppings, drinks and coffee marketed under brand names including Gravox, Fountain, Saxa and Gregg's.

Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby's Estate, Caffe L’affare and Gregg's. ^[30] Kraft Heinz acquired the instant coffee division and Suntory retained the fresh coffee division which became Suntory Coffee Australia. ^{[31] [32] [33]}

See also

• Gregg's
• SAXA
• Yeo Hiap Seng

References

External links

Media related to Cerebos Pacific Limited at Wikimedia Commons