Catvertising is the use of cats in advertising. Although cats have been used in advertising for many years, the technique was first given its own name in about 1999. [1] The term, a blend word from cat and advertising, increased in popularity beginning in 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency john st. in Toronto, Ontario, Canada. [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] It was nominated for a Webby Award in 2012. [13] The video was part of a series of spoofs beginning with "Pink Ponies: A Case Study", then Catvertising, and finally "Buyral" (a blend of "buy" and "viral"). [12]
This style of advertisement is sometimes simply referred to as a "cat commercial". [14]
A University of Arizona marketing team competes under the name "Catvertising". [15] [16]
...a Canadian ad agency's new "Catvertising" video...
We live in a world of cat-vertising.
...Catvertising, with 1.5 million hits on YouTube...
Apparently "catvertising" is going to be the next big thing.[ permanent dead link]
When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up.
John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos.
The UA "Catvertising" team regularly qualifies for national marketing competitions
Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'...
Catvertising is the use of cats in advertising. Although cats have been used in advertising for many years, the technique was first given its own name in about 1999. [1] The term, a blend word from cat and advertising, increased in popularity beginning in 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency john st. in Toronto, Ontario, Canada. [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] It was nominated for a Webby Award in 2012. [13] The video was part of a series of spoofs beginning with "Pink Ponies: A Case Study", then Catvertising, and finally "Buyral" (a blend of "buy" and "viral"). [12]
This style of advertisement is sometimes simply referred to as a "cat commercial". [14]
A University of Arizona marketing team competes under the name "Catvertising". [15] [16]
...a Canadian ad agency's new "Catvertising" video...
We live in a world of cat-vertising.
...Catvertising, with 1.5 million hits on YouTube...
Apparently "catvertising" is going to be the next big thing.[ permanent dead link]
When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up.
John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos.
The UA "Catvertising" team regularly qualifies for national marketing competitions
Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'...