 | |
| Product type | Water softener |
|---|---|
| Owner | Reckitt |
| Country | United Kingdom |
| Introduced | 1930 |
| Previous owners |
|
| Tagline | Washing machines live longer with Calgon! |
| Website |
calgon |
Calgon is a brand of water softener produced by Reckitt.
In Portugal, the Calgon advertisement jingle has been the same popular one [1][ better source needed] for almost 30 years.[ when?]
In Italy, Calgon was called Calfort from 1965 to early 2008. [2]
In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.
In May 2011 a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however. [3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers. [4]
- ^ Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!"[ dead link]
- ^ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
- ^ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com. Retrieved 19 July 2016.
- ^ "Leven wasmachines langer met Calgon?". Retrieved 19 July 2016.
| People |
|
|---|---|
| Brands | |
| Acquisitions | |
| Others | |
 | This product or company article is a stub. You can help Wikipedia by expanding it. |
|
| |
| Product type | Water softener |
|---|---|
| Owner | Reckitt |
| Country | United Kingdom |
| Introduced | 1930 |
| Previous owners |
|
| Tagline | Washing machines live longer with Calgon! |
| Website |
calgon |
Calgon is a brand of water softener produced by Reckitt.
In Portugal, the Calgon advertisement jingle has been the same popular one [1][ better source needed] for almost 30 years.[ when?]
In Italy, Calgon was called Calfort from 1965 to early 2008. [2]
In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.
In May 2011 a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however. [3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers. [4]
- ^ Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!"[ dead link]
- ^ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
- ^ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com. Retrieved 19 July 2016.
- ^ "Leven wasmachines langer met Calgon?". Retrieved 19 July 2016.
| People |
|
|---|---|
| Brands | |
| Acquisitions | |
| Others | |
|
| This product or company article is a stub. You can help Wikipedia by expanding it. |