CAID is a surveillance technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable.
Besides a free demo, the technology was unimplemented as of March 2021 [update] and Apple was aware but had yet to address the effort. [1] Public release was unannounced but anticipated later in the month. [2]
CAID is believed to be an open framework based on device fingerprinting that uses a common API-based service, initially operated by the China Advertising Association. to coordinate activities by multiple actors. [3] Data that can be used to create the fingerprint includes model, IP address, language and device start-up time. [4]
Companies testing the system reportedly include ByteDance and Tencent. [1] Procter & Gamble is also reported to have played a part in the development of the technology. [4]
CAID is a surveillance technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable.
Besides a free demo, the technology was unimplemented as of March 2021 [update] and Apple was aware but had yet to address the effort. [1] Public release was unannounced but anticipated later in the month. [2]
CAID is believed to be an open framework based on device fingerprinting that uses a common API-based service, initially operated by the China Advertising Association. to coordinate activities by multiple actors. [3] Data that can be used to create the fingerprint includes model, IP address, language and device start-up time. [4]
Companies testing the system reportedly include ByteDance and Tencent. [1] Procter & Gamble is also reported to have played a part in the development of the technology. [4]