Industry | Food |
---|---|
Founded | 2011 |
Headquarters | Adelaide, South Australia |
Number of locations | 1 (as of June 2019 [update]) |
Key people | Dan Mendelson, Rob Dean |
Products | Fast Food |
Website |
burgertheory |
Burger Theory was a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe, then were later absorbed into The Tavern, Flinders University's on-campus student bar.
Founded in 2011 by Dan Mendelson and Rob Dean as a food truck, [1] the company is credited with bringing the food truck movement to South Australia. [2] They started before the Adelaide City Council had legislation regarding food trucks in place, [3] preventing the truck from working on city streets. [4] However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district. [1] [5]
In 2012, Mendelson and Dean opened Pearl's Diner as their first brick and mortar premises, [6] before opening a dedicated Burger Theory store in Adelaide the following year. [7] They subsequently opened outlets at Flinders University and the University of Adelaide. [8] In late 2015 they opened a store in Melbourne, [9] [10] but this proved unsuccessful. [11] Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China. [12]
In 2017, they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat. [13]
In 2019, Burger Theory closed two stores, with one remaining. [14] The final store was later rebranded under Flinders University's The Tavern student bar.
Industry | Food |
---|---|
Founded | 2011 |
Headquarters | Adelaide, South Australia |
Number of locations | 1 (as of June 2019 [update]) |
Key people | Dan Mendelson, Rob Dean |
Products | Fast Food |
Website |
burgertheory |
Burger Theory was a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe, then were later absorbed into The Tavern, Flinders University's on-campus student bar.
Founded in 2011 by Dan Mendelson and Rob Dean as a food truck, [1] the company is credited with bringing the food truck movement to South Australia. [2] They started before the Adelaide City Council had legislation regarding food trucks in place, [3] preventing the truck from working on city streets. [4] However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district. [1] [5]
In 2012, Mendelson and Dean opened Pearl's Diner as their first brick and mortar premises, [6] before opening a dedicated Burger Theory store in Adelaide the following year. [7] They subsequently opened outlets at Flinders University and the University of Adelaide. [8] In late 2015 they opened a store in Melbourne, [9] [10] but this proved unsuccessful. [11] Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China. [12]
In 2017, they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat. [13]
In 2019, Burger Theory closed two stores, with one remaining. [14] The final store was later rebranded under Flinders University's The Tavern student bar.