Branding in Seongsu | |
---|---|
![]() Promotional poster | |
Hangul | 브랜딩 인 성수동 |
Hanja | 브랜딩 인 聖水洞 |
Literal meaning | Branding in Seongsu-dong |
Revised Romanization | Beuraending in seongsudong |
McCune–Reischauer | Pŭraending in sŏngsudong |
Genre | Romantic thriller [1] |
Created by | Choi Sun-mi |
Developed by | Studio X+U (planning) |
Written by |
|
Directed by | Jung Heon-soo |
Starring |
|
Music by | Jung Seung-hyun [2] |
Country of origin | South Korea |
Original language | Korean |
No. of episodes | 24 |
Production | |
Executive producers | |
Producers | |
Cinematography | |
Editors | |
Running time | 30 minutes |
Production companies |
|
Original release | |
Network | U+ Mobile TV |
Release | February 5 March 14, 2024 | –
Branding in Seongsu ( Korean: 브랜딩 인 성수동) is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.
It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern. [3]
Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and Higround as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights (2018), and co-written by Choi and Jeon Sun-young. [16] [17]
Kim Ji-eun and Lomon were confirmed as the main cast of the series. [18] Later, Yang Hye-ji and Kim Ho-young were added to the main list. [17]
The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, Mrch, Yoo Yeon-jung ( WJSN), The Bain (Choi Bo-hoon), and Bora ( Cherry Bullet) — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air. [19]
Studio X+U confirmed the release date which would be on February 5, 2024, and each episode was released every Monday to Thursday. In addition, it is available to stream on OTT platforms such as Viki in 190 countries, Lemino in Japan, and Viu in 16 countries. [20] [21]
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "On My Hill" | Kim Ho-kyung |
| U Sung-eun | 3:16 |
2. | "On My Hill" ( Inst.) |
| 3:16 | ||
Total length: | 6:32 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Lemon" | Kim Ho-kyung |
| Yoo Yeon-jung ( WJSN) | 3:52 |
2. | "Lemon" ( Inst.) |
| 3:52 | ||
Total length: | 7:44 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "My All" (나의 낮과 밤이 너라서) | Kim Ho-kyung |
| Bang Ye-dam | 3:14 |
2. | "My All" (나의 낮과 밤이 너라서; Inst.) |
| 3:14 | ||
Total length: | 6:28 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Breaking Rocks" | Kim Ho-kyung |
| The Vane | 2:54 |
2. | "Breaking Rocks" ( Inst.) |
| 2:54 | ||
Total length: | 5:48 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Star" (함께 띄운 별) | Kim Ho-kyung |
| Bora ( Cherry Bullet) | 3:27 |
2. | "Star" (함께 띄운 별; Inst.) |
| 3:27 | ||
Total length: | 6:54 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Only for You" (너로부터야) | Kim Ho-kyung |
| Mrch | 3:38 |
2. | "Only for You" (너로부터야; Inst.) |
| 3:38 | ||
Total length: | 7:16 |
Branding in Seongsu | |
---|---|
![]() Promotional poster | |
Hangul | 브랜딩 인 성수동 |
Hanja | 브랜딩 인 聖水洞 |
Literal meaning | Branding in Seongsu-dong |
Revised Romanization | Beuraending in seongsudong |
McCune–Reischauer | Pŭraending in sŏngsudong |
Genre | Romantic thriller [1] |
Created by | Choi Sun-mi |
Developed by | Studio X+U (planning) |
Written by |
|
Directed by | Jung Heon-soo |
Starring |
|
Music by | Jung Seung-hyun [2] |
Country of origin | South Korea |
Original language | Korean |
No. of episodes | 24 |
Production | |
Executive producers | |
Producers | |
Cinematography | |
Editors | |
Running time | 30 minutes |
Production companies |
|
Original release | |
Network | U+ Mobile TV |
Release | February 5 March 14, 2024 | –
Branding in Seongsu ( Korean: 브랜딩 인 성수동) is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.
It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern. [3]
Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and Higround as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights (2018), and co-written by Choi and Jeon Sun-young. [16] [17]
Kim Ji-eun and Lomon were confirmed as the main cast of the series. [18] Later, Yang Hye-ji and Kim Ho-young were added to the main list. [17]
The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, Mrch, Yoo Yeon-jung ( WJSN), The Bain (Choi Bo-hoon), and Bora ( Cherry Bullet) — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air. [19]
Studio X+U confirmed the release date which would be on February 5, 2024, and each episode was released every Monday to Thursday. In addition, it is available to stream on OTT platforms such as Viki in 190 countries, Lemino in Japan, and Viu in 16 countries. [20] [21]
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "On My Hill" | Kim Ho-kyung |
| U Sung-eun | 3:16 |
2. | "On My Hill" ( Inst.) |
| 3:16 | ||
Total length: | 6:32 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Lemon" | Kim Ho-kyung |
| Yoo Yeon-jung ( WJSN) | 3:52 |
2. | "Lemon" ( Inst.) |
| 3:52 | ||
Total length: | 7:44 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "My All" (나의 낮과 밤이 너라서) | Kim Ho-kyung |
| Bang Ye-dam | 3:14 |
2. | "My All" (나의 낮과 밤이 너라서; Inst.) |
| 3:14 | ||
Total length: | 6:28 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Breaking Rocks" | Kim Ho-kyung |
| The Vane | 2:54 |
2. | "Breaking Rocks" ( Inst.) |
| 2:54 | ||
Total length: | 5:48 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Star" (함께 띄운 별) | Kim Ho-kyung |
| Bora ( Cherry Bullet) | 3:27 |
2. | "Star" (함께 띄운 별; Inst.) |
| 3:27 | ||
Total length: | 6:54 |
No. | Title | Lyrics | Music | Artist | Length |
---|---|---|---|---|---|
1. | "Only for You" (너로부터야) | Kim Ho-kyung |
| Mrch | 3:38 |
2. | "Only for You" (너로부터야; Inst.) |
| 3:38 | ||
Total length: | 7:16 |