B. J. Fogg | |
---|---|
Born | Brian Jeffrey Fogg August 7, 1963
Dallas, Texas, U.S. |
Alma mater | |
Known for | Fogg behavior model; captology ( persuasive technology), behavioural design |
Scientific career | |
Fields | Captology |
Institutions | Stanford University |
Thesis | Charismatic computers (1997) |
Website | http://www.bjfogg.com/ |
Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate [1] and adjunct professor [2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. [3] [4]
Fogg was born in 1963 in Dallas. [5] He later grew up in Fresno, California, where he was raised in a Mormon family with six siblings. At the age of eighteen, Fogg went to Peru for a two-year mission. [6] [7] Fogg has a Bachelor of Arts [8] and Master of Arts in English from Brigham Young University. [9] He earned a second Masters [10] and a PhD in Communications from Stanford, [11] where he served as a teaching assistant to Philip Zimbardo. [12]
From 1992 to 1993, Fogg was "one of the founders of the Student Review, Brigham Young University's independent student newspaper" and "taught English and design at BYU." [13] While at BYU, Fogg published eight short stories and poems in Dialogue: A Journal of Mormon Thought; [14] [15] [16] Sunstone, "a quarterly journal of Mormon experience, scholarship, issues, and art"; [17] [18] and other Mormon-affiliated publications. [19] His Masters thesis, "Terms of Address Among Latter-Day Saints" [20] and "Names Mormons Use for Jesus: Contexts and Trends" [21] were both published by the Deseret Language and Linguistics Society Symposium in February 1990 and March 1991, respectively.
In 1998, Fogg published a peer-reviewed paper, Persuasive Computers: Perspectives and Research Directions, which included a section that "proposes ethical responsibilities for designers of persuasive computers and captology researchers, and discusses the importance of educating about persuasion." [22]
In 1999, he was the guest editor for an issue of ACM focusing on persuasive technologies. [23]
In 2003, Fogg published the book, Persuasive Technology: Using Computers to Change What We Think and Do. This book provided a foundation for captology, the study of Computers As Persuasive Technologies. In it, he discusses the implications of macrosuasion and microsuasion—terms he uses to define and describe the persuasive intent of a product, providing examples across the web, in video games, and other software products. [24]
In 2006, Fogg and some of his students created a video for consideration by the FTC about persuasive technology. [25]
In 2007, Fogg co-taught a Stanford course about Facebook Apps with Dave McClure, [26] where students used persuasive design to create Facebook apps that amassed millions of users during the 10-week course. [27] The New York Times quoted Fogg as referring to it as "a period of time when you could walk in and collect gold." [28]
In 2009, Fogg's interests gradually shifted from persuasive technology to general human behavior. [29][ non-primary source needed] He published the Fogg Behavior Model (FBM), a model for analyzing and designing human behavior. [30] The FBM describes three conditions needed for a behavior to occur: (1) motivation (2) ability and (3) a prompt. Motivation can be influenced by factors like pleasure/pain, hope/fear, and social acceptance/rejection. Ability can be impacted by time, money, physical effort, brain cycles, social deviance, and non-routine. Prompts are also referred to as triggers. [31]
In December 2011, Fogg developed a method to develop habits from baby steps, which he calls "Tiny Habits". [32] He gave two TEDx talks on this and related topics. [33] [34]
He was the founder and director of Stanford's Mobile Health conference (2008–2012). [35]
In 2020, Fogg published the book, Tiny Habits: The Small Changes That Change Everything, which describes in detail the "Tiny Habits" method of starting small when building sustainable habits to support a happier and healthier life. [36] This book was on The New York Times Best Sellers List—under Advice, How-To & Miscellaneous—for three weeks. [37]
Fogg lives in Healdsburg, California [38][ non-primary source needed] and Maui. [39]
{{
cite web}}
: CS1 maint: numeric names: authors list (
link)
B. J. Fogg | |
---|---|
Born | Brian Jeffrey Fogg August 7, 1963
Dallas, Texas, U.S. |
Alma mater | |
Known for | Fogg behavior model; captology ( persuasive technology), behavioural design |
Scientific career | |
Fields | Captology |
Institutions | Stanford University |
Thesis | Charismatic computers (1997) |
Website | http://www.bjfogg.com/ |
Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate [1] and adjunct professor [2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. [3] [4]
Fogg was born in 1963 in Dallas. [5] He later grew up in Fresno, California, where he was raised in a Mormon family with six siblings. At the age of eighteen, Fogg went to Peru for a two-year mission. [6] [7] Fogg has a Bachelor of Arts [8] and Master of Arts in English from Brigham Young University. [9] He earned a second Masters [10] and a PhD in Communications from Stanford, [11] where he served as a teaching assistant to Philip Zimbardo. [12]
From 1992 to 1993, Fogg was "one of the founders of the Student Review, Brigham Young University's independent student newspaper" and "taught English and design at BYU." [13] While at BYU, Fogg published eight short stories and poems in Dialogue: A Journal of Mormon Thought; [14] [15] [16] Sunstone, "a quarterly journal of Mormon experience, scholarship, issues, and art"; [17] [18] and other Mormon-affiliated publications. [19] His Masters thesis, "Terms of Address Among Latter-Day Saints" [20] and "Names Mormons Use for Jesus: Contexts and Trends" [21] were both published by the Deseret Language and Linguistics Society Symposium in February 1990 and March 1991, respectively.
In 1998, Fogg published a peer-reviewed paper, Persuasive Computers: Perspectives and Research Directions, which included a section that "proposes ethical responsibilities for designers of persuasive computers and captology researchers, and discusses the importance of educating about persuasion." [22]
In 1999, he was the guest editor for an issue of ACM focusing on persuasive technologies. [23]
In 2003, Fogg published the book, Persuasive Technology: Using Computers to Change What We Think and Do. This book provided a foundation for captology, the study of Computers As Persuasive Technologies. In it, he discusses the implications of macrosuasion and microsuasion—terms he uses to define and describe the persuasive intent of a product, providing examples across the web, in video games, and other software products. [24]
In 2006, Fogg and some of his students created a video for consideration by the FTC about persuasive technology. [25]
In 2007, Fogg co-taught a Stanford course about Facebook Apps with Dave McClure, [26] where students used persuasive design to create Facebook apps that amassed millions of users during the 10-week course. [27] The New York Times quoted Fogg as referring to it as "a period of time when you could walk in and collect gold." [28]
In 2009, Fogg's interests gradually shifted from persuasive technology to general human behavior. [29][ non-primary source needed] He published the Fogg Behavior Model (FBM), a model for analyzing and designing human behavior. [30] The FBM describes three conditions needed for a behavior to occur: (1) motivation (2) ability and (3) a prompt. Motivation can be influenced by factors like pleasure/pain, hope/fear, and social acceptance/rejection. Ability can be impacted by time, money, physical effort, brain cycles, social deviance, and non-routine. Prompts are also referred to as triggers. [31]
In December 2011, Fogg developed a method to develop habits from baby steps, which he calls "Tiny Habits". [32] He gave two TEDx talks on this and related topics. [33] [34]
He was the founder and director of Stanford's Mobile Health conference (2008–2012). [35]
In 2020, Fogg published the book, Tiny Habits: The Small Changes That Change Everything, which describes in detail the "Tiny Habits" method of starting small when building sustainable habits to support a happier and healthier life. [36] This book was on The New York Times Best Sellers List—under Advice, How-To & Miscellaneous—for three weeks. [37]
Fogg lives in Healdsburg, California [38][ non-primary source needed] and Maui. [39]
{{
cite web}}
: CS1 maint: numeric names: authors list (
link)