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AT.Brand is a European project co-financed by the European Regional Development Fund (ERDF), Interreg Atlantic Area IVB [1] supporting transnational cooperation projects in Atlantica regions. [2] Between 1 January 2014 and September 2015, the project focused on innovation and management in integrated city branding.
Interreg Atlantic Area IVB [3] is the fourth transnational cooperation [4][ circular reference] programme in the area and aims to contribute to the territorial cohesion of the Atlantic Area. Regional cooperation is carried out by common strategy actions and the exchange of know-how.
The programme consists of 27 cooperation areas in the United Kingdom, Ireland, France, Spain, and Portugal. [5] These countries are typically viewed as sharing a strong cultural identity, history and heritage, as well as a similar geographical and maritime environment. [6]
The project is led by Dublin City Council. The remaining six partners are:
Other cities and institutions are also invited to share the project. [8] [9]
City branding is understood by partners as a complete and human communication strategy. [10] [11] AT.Brand views cities as unique by their history and experience rather than products, so the use of traditional logos and slogans is not promoted. [12] [13] [14] [15] Instead, cities communicate their brand narrative globally and with local stakeholders to reach a sustainable strategy. [16]
In accordance with the Interreg Atlantic Area IVB priority that supports transnational projects working together for sustainable urban and regional development, [17] [18] [19] AT.Brand aims to make cities and regions more influential and attractive through city networking, best practices in place branding and past initiatives, as well the views from the general public. [20] [21]
The actions to reach these objectives include: [22]
Workshops are international meetings where cities come together to define their communication strategy. The first was held in Dublin to launch the project in February 2014. [25] The second was in Liverpool in June 2014. [26] The third was held in La Rochelle in December 2014 to discuss city brand governance. [27] [28] [29] The fourth was held in San Sebastian in April 2015 to discuss the actions of communication in city branding and marketing. [30] [31] The final workshop was planned to take place in Dublin in September 2015. [32][ citation needed]
Each participating city has its own pilot project:
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cite web}}
: CS1 maint: archived copy as title (
link)
![]() | This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
|
AT.Brand is a European project co-financed by the European Regional Development Fund (ERDF), Interreg Atlantic Area IVB [1] supporting transnational cooperation projects in Atlantica regions. [2] Between 1 January 2014 and September 2015, the project focused on innovation and management in integrated city branding.
Interreg Atlantic Area IVB [3] is the fourth transnational cooperation [4][ circular reference] programme in the area and aims to contribute to the territorial cohesion of the Atlantic Area. Regional cooperation is carried out by common strategy actions and the exchange of know-how.
The programme consists of 27 cooperation areas in the United Kingdom, Ireland, France, Spain, and Portugal. [5] These countries are typically viewed as sharing a strong cultural identity, history and heritage, as well as a similar geographical and maritime environment. [6]
The project is led by Dublin City Council. The remaining six partners are:
Other cities and institutions are also invited to share the project. [8] [9]
City branding is understood by partners as a complete and human communication strategy. [10] [11] AT.Brand views cities as unique by their history and experience rather than products, so the use of traditional logos and slogans is not promoted. [12] [13] [14] [15] Instead, cities communicate their brand narrative globally and with local stakeholders to reach a sustainable strategy. [16]
In accordance with the Interreg Atlantic Area IVB priority that supports transnational projects working together for sustainable urban and regional development, [17] [18] [19] AT.Brand aims to make cities and regions more influential and attractive through city networking, best practices in place branding and past initiatives, as well the views from the general public. [20] [21]
The actions to reach these objectives include: [22]
Workshops are international meetings where cities come together to define their communication strategy. The first was held in Dublin to launch the project in February 2014. [25] The second was in Liverpool in June 2014. [26] The third was held in La Rochelle in December 2014 to discuss city brand governance. [27] [28] [29] The fourth was held in San Sebastian in April 2015 to discuss the actions of communication in city branding and marketing. [30] [31] The final workshop was planned to take place in Dublin in September 2015. [32][ citation needed]
Each participating city has its own pilot project:
{{
cite web}}
: CS1 maint: archived copy as title (
link)