Company type | Subsidiary |
---|---|
Industry |
Targeted advertising Big data |
Founded | September 8, 2004Palo Alto, California, United States | in
Founder | Pankaj Shah, Zaw Thet |
Headquarters | San Jose, California |
Area served | United States, Latin America and Mexico |
Key people | Tim Jenkins ( CEO) |
Revenue | US$28,000,000 (2014) |
Number of employees | 45 |
Parent | Nielsen Holdings |
Website |
4info |
Footnotes / references [1] [2] [3] [4] |
4Info is an American targeted advertising corporation. [5] The company is currently owned by Nielsen Holdings.
4Info was founded in 2004 by Pankaj Shah [6] and Zaw Thet. [2] It originally focused on text-based SMS advertising, SMS publishing and mobile search. [7] [8]
In 2008, the company was estimated to be the largest provider of business-to-consumer SMS content in North America by Nielsen Holdings, [9] claiming to send 80 million text messages a month in early 2009 [10] and 200 million text messages a month in early 2010. [11] Nielsen rated 4Info the fourth largest SMS U.S. Network. [12] In 2010, the company was the largest provider of free text message alerts and information in the United States., [13] [14] and the largest American SMS Network. [1] [15] [16]
The company began providing mobile display advertising in 2010, based on connecting American households to IP addresses. [17] In 2010, 4Info acquired Butter, a company which created ad campaigns for the iPhone and Android platform. [18]
The company is headquartered in San Jose, California with other offices in the United States. As of 2015, it employed 45 people. [19] In 2015, the company was included on the Inc. 5000 list of America's fastest-growing private companies. [19] In May 2015, MBlox, an independent SMS provider, acquired 4Info's SMS business line. [20]
In March 2016, 4Info and Crossix formed a strategic alliance for targeted advertising of pharmaceutical products in the United States. [21]
The company purchases anonymous data from internet service providers, mobile network operators, and other information aggregate sources, then uses marketing mix modeling to send targeted advertisements from their clients. [22] [23] The company then cross references with CPG data to look at actual purchases made by those who viewed ads. [24] [25] [26]
In 2014, the company added multiscreen functionality that identifies PC and laptop activity, enabling cross-device targeted advertising, retargeting and multichannel retailing. [27] [23] The company also offered geotargeting and geofencing. [28] In August 2014, the company was awarded a patent for "Systems and methods for statistically associating mobile devices to households" [29] claiming they can link 95% of mobile users to their IP address and other devices. [24]
The company has provided advertising data to companies such as AOL, Acxiom, [30] Catalist, Datalogix, [31] and Experian. [32]
Company type | Subsidiary |
---|---|
Industry |
Targeted advertising Big data |
Founded | September 8, 2004Palo Alto, California, United States | in
Founder | Pankaj Shah, Zaw Thet |
Headquarters | San Jose, California |
Area served | United States, Latin America and Mexico |
Key people | Tim Jenkins ( CEO) |
Revenue | US$28,000,000 (2014) |
Number of employees | 45 |
Parent | Nielsen Holdings |
Website |
4info |
Footnotes / references [1] [2] [3] [4] |
4Info is an American targeted advertising corporation. [5] The company is currently owned by Nielsen Holdings.
4Info was founded in 2004 by Pankaj Shah [6] and Zaw Thet. [2] It originally focused on text-based SMS advertising, SMS publishing and mobile search. [7] [8]
In 2008, the company was estimated to be the largest provider of business-to-consumer SMS content in North America by Nielsen Holdings, [9] claiming to send 80 million text messages a month in early 2009 [10] and 200 million text messages a month in early 2010. [11] Nielsen rated 4Info the fourth largest SMS U.S. Network. [12] In 2010, the company was the largest provider of free text message alerts and information in the United States., [13] [14] and the largest American SMS Network. [1] [15] [16]
The company began providing mobile display advertising in 2010, based on connecting American households to IP addresses. [17] In 2010, 4Info acquired Butter, a company which created ad campaigns for the iPhone and Android platform. [18]
The company is headquartered in San Jose, California with other offices in the United States. As of 2015, it employed 45 people. [19] In 2015, the company was included on the Inc. 5000 list of America's fastest-growing private companies. [19] In May 2015, MBlox, an independent SMS provider, acquired 4Info's SMS business line. [20]
In March 2016, 4Info and Crossix formed a strategic alliance for targeted advertising of pharmaceutical products in the United States. [21]
The company purchases anonymous data from internet service providers, mobile network operators, and other information aggregate sources, then uses marketing mix modeling to send targeted advertisements from their clients. [22] [23] The company then cross references with CPG data to look at actual purchases made by those who viewed ads. [24] [25] [26]
In 2014, the company added multiscreen functionality that identifies PC and laptop activity, enabling cross-device targeted advertising, retargeting and multichannel retailing. [27] [23] The company also offered geotargeting and geofencing. [28] In August 2014, the company was awarded a patent for "Systems and methods for statistically associating mobile devices to households" [29] claiming they can link 95% of mobile users to their IP address and other devices. [24]
The company has provided advertising data to companies such as AOL, Acxiom, [30] Catalist, Datalogix, [31] and Experian. [32]