2020 Summer Olympics marketing was a long running campaign that began when
Tokyowon its bid to host the games in 2013.
Symbols
Emblem
Official emblems of the 2020 Summer Olympics and the Paralympics
The official emblems for the 2020 Olympics and Paralympics were unveiled on 25 April 2016; designed by Asao Tokolo, who won a nationwide design contest, it takes the form of a ring in an indigo-coloured checkerboard pattern. The design is meant to "express a refined elegance and sophistication that exemplifies Japan".[1] The checkered design resembles a pattern called ichimatsu moyo that was popular during the
Edo period in Japan from 1603 to 1867.[2] The designs replaced a previous emblem which had been scrapped due to allegations that it
plagiarized the logo of the
Théâtre de Liège in Belgium.[3]
Slogan
The Tokyo bid slogan was Discover Tomorrow (
Japanese: 未来をつかもう,
romanized: Ashita o tsukamō). While ashita literally means 'tomorrow', it is intentionally spelled as mirai 'future'.[4]
The official slogan for the Tokyo 2020 Games, United By Emotion (
Japanese: 感動による団結,
romanized: Kando ni yoru danketsu), was unveiled on 17 February 2020.
The
Tokyo 2020 Organising Committee began accepting submissions for the
official mascots of the Games from 1 to 14 August 2017. A total of 2,042 entries were received.[5] Three shortlisted entries were unveiled at the Kakezuka Elementary School on 7 December 2017. A poll was then conducted between 11 December 2017 and 22 February 2018 to choose the winning entry, with each participating elementary school class allocated one vote.[6][7] The results were announced on 28 February 2018. The winning entry was candidate pair A, created by Ryo Taniguchi, which received 109,041 votes, followed by Kana Yano's pair B with 61,423 votes and Sanae Akimoto's pair C with 35,291 votes. Miraitowa is a figure with blue checkered patterns inspired by the Games' official logo, which has old-fashioned charm and new innovation combined with a special power of instant teleportation. Both Miraitowa and Someity were named by the Organising Committee on 22 July 2018.[8]
Mario & Sonic at the Olympic Games Tokyo 2020 - Arcade Edition (for
Arcades)
Sonic at the Olympic Games - Tokyo 2020 (for
iOS and
Android)
Mario & Sonic at the Olympic Games Tokyo 2020 on the Switch released on November 5, 2019, worldwide. Olympic Games Tokyo 2020 - The Official Video Game released on July 24, 2019, for PlayStation 4 and Nintendo Switch in
East Asia, while the release date for the other territories is June 22. Sonic At The Olympic Games - Tokyo 2020 released for mobile devices on May 6, 2020. The arcade game came out in 2020.
As of 2015[update] total sponsorship for the 2020 Games reached approximately $1.3 billion, setting an Olympics record (the
2008 Summer Olympics in Beijing attracted $1.2 billion).[14]
Like most Olympic Games has featured official songs for each sport event since 2021, the
IOC and the
Tokyo 2020 Organizing Committee to choose your favorite songs.
Kite the Japanese boy band
Arashi The song "Kite" served as the theme song for NHK's coverage of the 2020 Summer Olympics, including the special program "2020 Stadium" (2020スタジアム) hosted by the group.
Naoki Satō composed the music for the medal ceremonies. Satō chose not to employ any musical elements distinctive to Japan "because victory ceremonies are for athletes from around the world" and he wanted all medalists to "feel at ease" when taking their places on the podium, regardless of their nationality.[72]
200 Copas The colombian singer
Karol G this new single 200 Copas.
Dreamers The South Korean Boy Group
Ateez released their first Japanese single, which serves as the fifth ending theme for the 2020 reboot anime series
Digimon Adventure. [74]
Remember This the 2020 Tokyo Olympics came to a close. Luckily, the
Jonas Brothers couldn't have brought a more perfect performance for the occasion with their upbeat hit single “Remember This”. on
NBC.
^"Tokyo 2020 Logos". Tokyo 2020. The Tokyo Organising Committee of the Olympic and Paralympic Games.
Archived from the original on 24 July 2021. Retrieved 27 July 2021.
^"国際スローガン "Discover Tomorrow" 並びにルックプログラムを発表" [Tokyo Extends an Invitation to "Discover Tomorrow" through 2020 Bid Campaign]. The Tokyo Organising Committee of the Olympic and Paralympic Games (in Japanese). 19 July 2012. Retrieved 23 February 2019.
2020 Summer Olympics marketing was a long running campaign that began when
Tokyowon its bid to host the games in 2013.
Symbols
Emblem
Official emblems of the 2020 Summer Olympics and the Paralympics
The official emblems for the 2020 Olympics and Paralympics were unveiled on 25 April 2016; designed by Asao Tokolo, who won a nationwide design contest, it takes the form of a ring in an indigo-coloured checkerboard pattern. The design is meant to "express a refined elegance and sophistication that exemplifies Japan".[1] The checkered design resembles a pattern called ichimatsu moyo that was popular during the
Edo period in Japan from 1603 to 1867.[2] The designs replaced a previous emblem which had been scrapped due to allegations that it
plagiarized the logo of the
Théâtre de Liège in Belgium.[3]
Slogan
The Tokyo bid slogan was Discover Tomorrow (
Japanese: 未来をつかもう,
romanized: Ashita o tsukamō). While ashita literally means 'tomorrow', it is intentionally spelled as mirai 'future'.[4]
The official slogan for the Tokyo 2020 Games, United By Emotion (
Japanese: 感動による団結,
romanized: Kando ni yoru danketsu), was unveiled on 17 February 2020.
The
Tokyo 2020 Organising Committee began accepting submissions for the
official mascots of the Games from 1 to 14 August 2017. A total of 2,042 entries were received.[5] Three shortlisted entries were unveiled at the Kakezuka Elementary School on 7 December 2017. A poll was then conducted between 11 December 2017 and 22 February 2018 to choose the winning entry, with each participating elementary school class allocated one vote.[6][7] The results were announced on 28 February 2018. The winning entry was candidate pair A, created by Ryo Taniguchi, which received 109,041 votes, followed by Kana Yano's pair B with 61,423 votes and Sanae Akimoto's pair C with 35,291 votes. Miraitowa is a figure with blue checkered patterns inspired by the Games' official logo, which has old-fashioned charm and new innovation combined with a special power of instant teleportation. Both Miraitowa and Someity were named by the Organising Committee on 22 July 2018.[8]
Mario & Sonic at the Olympic Games Tokyo 2020 - Arcade Edition (for
Arcades)
Sonic at the Olympic Games - Tokyo 2020 (for
iOS and
Android)
Mario & Sonic at the Olympic Games Tokyo 2020 on the Switch released on November 5, 2019, worldwide. Olympic Games Tokyo 2020 - The Official Video Game released on July 24, 2019, for PlayStation 4 and Nintendo Switch in
East Asia, while the release date for the other territories is June 22. Sonic At The Olympic Games - Tokyo 2020 released for mobile devices on May 6, 2020. The arcade game came out in 2020.
As of 2015[update] total sponsorship for the 2020 Games reached approximately $1.3 billion, setting an Olympics record (the
2008 Summer Olympics in Beijing attracted $1.2 billion).[14]
Like most Olympic Games has featured official songs for each sport event since 2021, the
IOC and the
Tokyo 2020 Organizing Committee to choose your favorite songs.
Kite the Japanese boy band
Arashi The song "Kite" served as the theme song for NHK's coverage of the 2020 Summer Olympics, including the special program "2020 Stadium" (2020スタジアム) hosted by the group.
Naoki Satō composed the music for the medal ceremonies. Satō chose not to employ any musical elements distinctive to Japan "because victory ceremonies are for athletes from around the world" and he wanted all medalists to "feel at ease" when taking their places on the podium, regardless of their nationality.[72]
200 Copas The colombian singer
Karol G this new single 200 Copas.
Dreamers The South Korean Boy Group
Ateez released their first Japanese single, which serves as the fifth ending theme for the 2020 reboot anime series
Digimon Adventure. [74]
Remember This the 2020 Tokyo Olympics came to a close. Luckily, the
Jonas Brothers couldn't have brought a more perfect performance for the occasion with their upbeat hit single “Remember This”. on
NBC.
^"Tokyo 2020 Logos". Tokyo 2020. The Tokyo Organising Committee of the Olympic and Paralympic Games.
Archived from the original on 24 July 2021. Retrieved 27 July 2021.
^"国際スローガン "Discover Tomorrow" 並びにルックプログラムを発表" [Tokyo Extends an Invitation to "Discover Tomorrow" through 2020 Bid Campaign]. The Tokyo Organising Committee of the Olympic and Paralympic Games (in Japanese). 19 July 2012. Retrieved 23 February 2019.