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This is just a variation of brainstorming. Is it notable enough to justify a separate article? -- Jcbutler ( talk) 14:08, 11 February 2009 (UTC) reply

Point taken. By all means integrate into brainstorming if you'd like to. Just strikes me some academic thinking went into it, including articles, so it looked like an issue big enough to warrant separate treatment. BuzzWoof ( talk) 16:00, 11 February 2009 (UTC) reply

The only article I see referenced here is in a German sales magazine? It doesn't look particularly academic or scientifically validated, tbh. Destynova ( talk) 13:37, 8 May 2010 (UTC) reply

Many articles are only referenced in public media, without scientific validation. The technique is used frequently in business. Doubtless one day it will be researched more thoroughly, but for the moment it warrants an article imho (or, as discussed above, integrate it into brainstorming. BuzzWoof ( talk) 07:40, 11 May 2010 (UTC) reply